About Us

The idea of ​​the MINAMI brand started with the birth of our daughter MINA because we began to realize how difficult it is to find a quality product that would give children comfort and a modern look … that’s how the family business story began. We dedicate great attention to our pieces being made of soft cotton, following the urban design and high quality production. From the materials we use deadstock fabrics and leftover fabrics from production, natural cotton and ecological materials, which we want to raise the mission of MINAMI clothing to a new level of sustainability by encouraging awareness of nature conservation.

MINAMI models are the result of our own ideas and in many ways differ from classic children’s clothing. The Minami design do not contain many different patterns, outlined motifs and a variety of colors. The cuts do not follow the strict body and children can wear them for several seasons, they are fluttery and layered, which makes them practical and fun to wear, all with an emphasis on comfort, practicality and unseasonal.

We follow slow fashion and in not creating large quantities of goods, it is done in small batches, mostly to order, which makes each piece of clothing extra special for the future owner. With such an approach, we can fully devote ourselves to each piece of clothing through all stages of creation and development of the model; from the selection of fabric, construction and tailoring, to achieving the functionality of the final product for the complete satisfaction of the client.